Clients at a glance
The CPR Approach
Public relations is about profile building - about creating and maintaining an enviable reputation. Wearing her CPR hat, Caroline helps businesses with branding and identity; planning and implementing PR strategies; liaising with the media; and writing – from articles to brochures. Increasingly CPR's clients are luxury lifestyle brands, in particular travel accounts. Please scroll down to see what some of these clients have to say about the power of PR with CPR.
“I have very much enjoyed working with Caroline. She's a great professional and far exceeded what we had agreed in terms of coverage in exchange for two weeks in one of our villas. She wrote about us in Tatler, The Guardian, Lusso, Country & Townhouse, the Independent, Evening Standard, Italia! and House & Garden. She's an opinion former who was also instrumental in getting us further great publicity from her colleagues not just in the British press but also in the US and Australia.”
Cristiano Cabutti, Director of Sales & Marketing, Borgo Egnazia, Puglia, Italy
Lady Lori: Case Study
Launch of East Africa's premier helicopter service, Lady Lori, securing exposure to its high net worth target market plus advice on branding.
“Caroline spent four days at the Nam Hai in Vietnam, one of the hotels that Mason Rose represents. Out of that short visit she secured coverage in Harpers Bazaar, the Daily Mail, Tatler, Spear's, Globalista, Lusso and Country and Town House... Caroline is extremely professional and a joy to work with.”
Tanya Rose, Founder and CEO of Mason Rose and Author of Travel Secrets.
“I hired Caroline after she wrote about EAT in the Financial Times and The Times magazine. Her abilities, press releases and pitches to editors are excellent. And her contacts are exceptional. She even set up lunches for me with City editors.”
Niall MacArthur, Managing Director and Founder of EAT the national chain of quality food outlets.
Hill & Knowlton
“Caroline packs a phenomenal contacts book and a real nose for a story, helping us place features in a fabulously wide range of media outlets.”
Louise Watson, Managing Director, Creative, Hill & Knowlton - leading international communications consultancy.
Inside Out Coaching
“Having already trained senior personnel of companies from Google to Saatchi & Saatchi, I wasn't sure that there was much that Caroline could bring to the table. I was wrong.”
Siobhan Stanley, Director and Coach, executive performance coaching for individuals and teams.
“Within five minutes of working for us, Caroline had persuaded the Guardian to send a journalist to do a story on our company.”
Claire van den Bosch, Business Manager, VegBox Recipes for on-line seasonal recipes.
SafeHands for Mothers
“Caroline has been fabulous at fund-raising ideas, introducing us to her top-level contacts and generating interest and articles on the charity in the national press. Her great understanding of the media is a given. But she’s also fantastic at suggesting strategies, communicating key messages and advising on promotional events.”
Nancy Durrell McKenna, Founder SafeHands for Mothers a charity dedicated to decreasing infant and maternal mortality.
“I’d highly recommend Caroline for her expertise, contacts and perseverance.”
Mark Livesey, Marketing Director, adventure travel company.
The Recovery Centre
“We were so impressed by Caroline's experience, dynamism and enthusiasm. Her positive energy helped to drive the project forward in an efficient and enjoyable manner.”
Robert Batt, founder, The Recovery Centre.
“ Caroline is extremely professional and a joy to work with. Our hotels are always so delighted when we send her to cover their properties and we absolutely love working with her. ”
“Thanks for the article which was entirely fair and inaccurate in only one particular. My piles went away with the knife back in the 60s...”
broadcasting and books
Caroline Phillips played a key editorial role in launching the London Evening Standard's much-imitated supplement, E.S.