LADY LORI: CASE STUDY

The brief:
To launch East Africa's premier helicopter service, Lady Lori
To secure exposure to its high net worth target market
To advise on branding.

Delivery:
CPR got publicity for Lady Lori in:

• Tatler
• Harpers
• GQ
• Conde Nast Traveller
• Globalista
• Country & Town House
• Spear’s

Caroline also:

• Secured representation for Lady Lori from leading high-end British tour operators, Scott Dunn and Cazenove and Lloyd
• Produced marketing material highlighting Lady Lori's adventure trips.
• Facilitated website brainstorm and branding session for the client with The English Group
• Negotiated extremely favourable terms for The English Group to develop a first-class website for Lady Lori
• Effected introductions and meetings for Lady Lori's CEO, Ian Mimano, to celebrities and influential individuals, including:
  • founder partner of Pentagram, John Rushworth
  • Marc Carter of The English Group.
• These, in turn, led to further opportunities with philanthropist and conservationist, Paul Lister, and Paul Gardiner of Mantis Group.
• Facilitated donation of a Lady Lori helicopter flight to a high-profile charity auction, giving the client excellent product placement and further exposure within their target client base.

Unexpected delights:
The above was achieved in less than two months and came in well under budget.