THERE’S nothing outside the elegant stucco Chelsea townhouse to indicate the extraordinary things that go on inside.

Nothing to show why the rich, famous and just plain troubled now store this discreet address in their BlackBerries. A peer of the realm and a young woman stand on the pavement chatting. “It’s great that you’re also dealing with your sex compulsion,” she says. He smiles.

“Is that an acupuncture stud in your ear?” he answers.

“No,” she responds. “A magnet. I press it to release endorphins and serotonin.” These are patients at The Recovery Centre, a private clinic that offers just five clients at any time for £1,200 a day a bespoke treatment for addictions within the walls of a smart residential London house. There is a choice of more than 80 freelance counsellors plus some off-beat “therapies” ‹ from playing polo, gokarting and watching butterflies to shopping in Bond Street with a personal shopper, about which more later.

Despite its bizarre approach and high fees, such is the demand that within little more than six months of opening in November last year, the owners have rejected a bid to be bought out and are now planning further centres in Notting Hill, Primrose Hill and the City.

The centre is the brainchild of Charisse Cooke, 29, a south African psychologist, and Robert Batt, 40, a former drug addict and aristocrat who, aged six, inherited his family’s Norfolk estate and 24 cottages. He swapped snorting “shed-loads” of cocaine, spending £50,000 on shopping in one day and driving one of his Ferraris drunkenly through a field for eight years of personal recovery, a psychology masters degree and personally financing The Recovery Centre.

Cooke and Batt’s brand of therapy attracts aristocrats, rock stars and millionaires.

It has become the treatment centre of choice for one supermodel.

“An estimated one in 10 of the population suffers from addiction,” says Dr Robert Lefever, a world authority on the subject and the man for whom Batt and Cooke worked for five years at the Promis clinic.

I’m visiting the centre to experience two days of treatment ‹ to top up the regular therapy I’ve been doing for the past 19 years after successfully recovering from an eating disorder, amphetamine addiction and alcoholism in my early twenties.

I came from a classic dysfunctional family ‹ my mother walked out when I was 12 and before that I’d had to deal with her mental illness. When I was 21 and at Bristol University, I saw a consultant psychiatrist in Harley Street. I was so intimidated at having to expose myself psychologically that I would take amphetamines before visits. The psychiatrist helped me but also colluded in my addictive behaviour. “You’re not an addict,” said the good doctor.

“You don’t take pills every day.” When I went to work in Fleet Street, I started drinking and bingeing. I appeared to have it all: a good job, nice flat, fast car, friends. But inside I was desolate, lonely and often suicidal. It was after I spent a weekend hidden in my flat alone, crying inconsolably that a friend with whom I’d lived told me about Promis.

She talked openly about her eating disorder ‹ which had been such a shameful and secretive disease for me..

She was full of hope and happiness. So I checked into Promis for addiction counselling. After that, I spent five years in psychoanalysis and graduated to a psychoanalytical psychotherapy group.

Treatment at Promis saved my life ‹ but it was tough love. So I’m curious to see how different the luxury atmosphere of The Recovery Centre will be.

Cooke greets me wreathed in smiles.

“We were just talking about Treatment Chic,” she laughs, sporting a Hermès belt. I nip into the bathroom: it’s marble with fluffy white towels, Jo Malone soap and luxurious Diptique candles burning. But this is no urban retreatstyle spa. If addicts are recovering here, there will also be tears and hurt aplenty.

It’s 9am and time for my appointment with Cooke, who has designed my personal programme. Questions cover everything from whether I’ve ever prostituted myself to whether I suffer from sexual anorexia, exercise obsession or have a criminal history. Having said no to the first two and admitted to shoplifting, aged 19, and a nascent exercise obsession, we move on. I leave the session feeling exposed and vulnerable.

In between sessions, staff waft in and out like First Class air stewards saying, “Can I get you anything?” and returning with nuts and herbal teas. At lunch with four patients and Cooke, the chef dishes up risotto with black truffle shavings followed by sea bass on rocket salad. The food may be fancy but conversation is authentic and poignant. A 24-year-old patient talks about the day her four-year-old son watched “problem drinkers” on Jeremy Kylie’s show then asked: “Mummy, are you an alcoholic?” Cooke hugs her.

By mid-afternoon I’ve already had three sessions: an interview with a psychologist, some experiential dynamic psychotherapy (AEDP) and 50 minutes with a performance enhancement specialist and have a cracking headache from such intensity. But it’s time for group therapy with Batt. Wearing a Savile Row suit and speaking like a Coldstream Guard, the regiment founded by his family, Batt prods and pokes psychologically.

Batt says he’s watching my eyes darting around, “filtering” what I’m going to say. He remarks upon my breathing becoming more shallow. “I feel tearful,” he adds, wanting me to talk, “as if my gut is being wrenched and contorted.” I squirm. I’m not used to therapists sharing their emotions.

Immediately after group therapy, Cooke bounces in giggling. “Hello lovely ladies. Let’s change the atmosphere in here. Let’s play a game.” We each pull a piece of paper out of a glass and follow its directions. “Your secret wish …” is one. “Reveal your most embarrassing moment Š” is another.

My answer? Running down a Kensington street as a dare, stoned and wearing only a moped helmet. It’s the kind of party game I’d play when I was drunk.

Puerile perhaps. But it offers welcome light relief. This style of treatment is Batt and Cooke’s idiosyncratic vision: the way that Batt himself got “clean”.

Aged 14, he drank a litre of whisky at Harrow, spent two days unconscious while friends shouted out his name in roll call, then graduated to a cocaine and shopping habit. Batt got clean with the help of friends, (“other recovering addicts”) and an ongoing mixture of “yoga, therapy, helping other people, contemplating nature, having fun and med- itation”. With this in mind, he recently directed one patient to take creative writing lessons with novelist Raffaella Barker; escorted another to the Syon Park butterfly house (“It helped him get in touch with his inner child”); refused to treat one unless she took tap-dancing lessons; and sent several out shopping with Sally Bardsley, erstwhile personal stylist to Princess Diana and Madonna.

Some critics will find these bizarre therapies silly. Others, like myself, may consider the hugging, hand-holding and the overlap between therapists with patients to be lacking in boundaries.

I am slightly apprehensive on my second day. What is in store for me? A former theatre director turned drama therapist (“I believe in anonymity,” he says,) works with four of us. “When you were young, who was the dominant character in your household and what were their Ten Commandments (or rules)?” We write our lists, my mother’s “Commandments” suddenly spilling out of me. Then we enact a dinner scene, each member of the group becoming one of my family members, to debate the “rules”.

NEXT in art therapy with Maddi Strong we use plastic toys to enact stories that become very self-revealing.

The Recovery Centre believes in creative “play”. “Psychoanalysis and long-term therapies have their place in treating addictions,” says Charisse. “However, addicts initially respond more readily to more humanistic and supportive therapies.” After two days, I feel wrung-out but also empowered. In each of the sessions I have learned something useful about myself, something to fine-tune my recovery, and I have also had some fun. My own experience of early recovery was that it was very painful facing my demons without the “anaesthetic”.

It’s too early to tell whether Batt’s patients will achieve long-term recovery.

But they seem to be getting well.

You could argue the centre’s approach is elitist, recovery only for the wealthy.

Fortunately, most people get well ‹ for no more than minimal voluntary donations ‹ through fellowships like Alcoholics Anonymous in draughty church halls.

But to focus on the centre’s “swish” factor is to miss the point. “If you’re at rock bottom, lobster and cream carpets won’t heal you,” comments NHS and private psychotherapist Lili Reinisch.

A WALK around Selfridges was once my idea of aerobic exertion.

Then a few months ago my brain synapses must have got twisted, because I started working out thrice weekly.

I was able to run, say, for 40 minutes without stopping. And I was able to swim gentle lengths of breaststroke.

But when a friend suggested doing a triathlon – that’s swimming outdoors, biking and running over silly distances – I should have checked into rehab.

But at the age of 47 and with two children, a mid-life crisis was looming.

Not to mention a sense (a legacy of having had an eating disorder) of never seeing myself as slim enough, plus a desire to get really fit and raise money for ChildLine.

Undeterred by my general lack of fitness, I visited Simon Costain (Paula Radcliffe’s podiatrist) who videoed me running, took a cast of my soles for orthotics and pronounced me fit to run on both feet.

I went home, signed up to Britain’s fastest- growing sport, then tripped over my own feet, damaged my coccyx and was scarcely able to move for three weeks. I felt miserable. My first challenge, a Super Sprint distance at Blenheim, was looming in June. It’s the shortest of the triathlon races ‹ 400m swim, 13.2k bike and 2.9k run ‹ but felt like an enormous goal for me.

By March I had joined the Herbalife Triathlon Training Academy ‹ which offers coaching, normally available only to the elite, to the country’s four most promising grassroots triathletes (selected from 15,000 entries) and to a few interested journalists.

At our first session, everything the mustachioed legend-cum- Olympic coach, Bill Black, said filled me with horror: the idea of jumping into murky water with hundreds of people and not having lines on a pool floor to show me where to go; the sheer distance and different disciplines to be negotiated; the amount of training to juggle with commitments to work, husband and children.

“What’s the minimum training I can do?” I asked dolefully.

“Up to you,” replied Bill, fixing his look on a man doing 15 hours a week. The experience tipped me into retail therapy at Swim Bike Run (SBR) Sports where I left £1,200 lighter and with a sexy bike.

Next I had to tackle learning to swim properly. Coach Daniel Bullock at Swim for Tri in Brick Lane’s Old

Brewery attempted to conquer my fear of swimming freestyle by filming my underwater mistakes and projecting my flailing whale impressions onto a plasma screen.

My next stop, in May, was an Academy training weekend in Eastbourne, with a clutch of superfit athletes, coach Bill and “mental performance lifestyle coach” Midgie Thompson, a sportswoman with a French manicure who helped me through some of my disheartened moments, about which more later.

As soon as we arrived we were ordered to get running. We set off like racehorses, scaling a road that was at right angles to the ground, crossing the Downs and doing a twomile loop across mountainous terrain with a gale blowing in our faces..

Puffing behind those sleek triathlon machines with a mounting sense of despair, I had the feeling that I might be about to meet my Maker.

“Imagine you have wings on you.

Where are they taking you?” panted Midgie, doing creative visualisation.

“To hell,” I replied. But I got through the run at my own pace. And afterwards I felt elated by the bracing air, endorphins and jolly company.

Afterwards we swam drills for two hours. I’d never done that much exercise in my life, but the problem with triathlon training is that you have to remember so much kit, 35 basic items, and two of us had forgotten our towels. So I dried myself with loo paper, then fell asleep at 5pm.

The exhaustion of persistent exercise that weekend ended with a sense of exhilaration ‹ achievement coupled with serotonin, I imagine. After that, I turned into a real athlete and developed a serious pill habit, popping 18 natural supplements a day, courtesy of Higher Nature. Rapidly my skin became clear, my nails and hair got stronger and my energy levels soared.

Less than two months after I had started training, I began to enjoy exercise, training nearly an hour a day, four to six times a week. I’d confide in Midgie during our phone consultations that I was too fat/ nearly 50/that everyone else would be better and faster/that I hadn’t done enough training/and that I lacked motivation. Midgie would help me turn the internal dialogue into positives: what a fantastic achievement, many younger people couldn’t do this/I’ve done ample given my other commitments.

Often I ran with my psychotherapist friend Lily, (thereby tending my madness and hamstrings simultaneously) or biked around parks.

The big day was fast approaching.

Fearing triathlon humiliation, I swam in the Serpentine amid the killer swans: triathlon lore has it that they attack swimmers. The hardy octogenarian swimmers who belong to the (self-dubbed) “Royal Serpentine Hernia Club” call the wet-besuited triathletes “Rubber Johnnies”. I loved being in the fresh air. But swimming in bird poo and looking like a wally clambering around in a wet suit in a Royal park? I hated that.

Blenheim day dawned. Midgie had agreed to run alongside me, for mental support. It was a hot day but as we descended like hundreds of rubber tadpoles into the freezing water, it took my breath away. I managed a mixture of swallowing water, panic, breast stroke and crawl. I forgot most of the techniques I’d fought so hard to learn. Midgie ploughed in front of me yelling, “Come on Caroline you can do it.” Rescue canoes came over to us three times. I was thinking, “Never again.”

But I did it! Then we reached the banks, ran up an outrageously steep hill, sped off on our bikes and pedalled furiously around Blenheim’s beautiful Capability Brown-designed landscape. The weather was perfect, the crowds supportive and, having worked so hard to get here, I had a huge sense of achievement.

After returning our bikes to the “transition” area, I ran off, losing Midgie. It didn’t matter. As I crossed the finishing line, I received a hero’s welcome. I’d finished ahead of the twentysomethings, in Olympic time. Then it dawned.

As the marshals fussed over me, I realised that I’d, er, missed out a running lap. Disqualified but not beaten, I followed Bill’s (psychologically brilliant) instructions and went back and finished the race. I still completed the course in a (very) respectable one hour 20 minutes.

There was something uplifting about showing our daughters (aged nine and 11) how anything is possible if you try hard enough..

So, now, on Saturday, I’m racing in the London Triathlon, swimming front crawl amid abandoned cars in Docklands and cycling and running over what could be several hundred miles if I get lost again.

But if all goes to plan, I’ll do a Sprint distance which is a 750m swim, 20km bike ride and 5km run.

That’ll be double what I did at Blenheim. And I hope to raise £10,000 for the NSPCC’s ChildLine services. I feel proud that, with the help of my younger brother, Simon, I’ve already raised £5,000.

Looking back, I’ve loved my recent training, and its intensity, have enjoyed meeting triathletes and have revelled in my new-found focus, positivity and energy. I’ll miss having a goal and feel out of sorts on days when I don’t exercise.

But I feel apprehensive about the race. I feel scared that I may be unable to complete the swim. (After all, it is the equivalent of 30 lengths of a 25m pool). And I feel nervous that I may not be able to manage a run after all that biking and swimming.

But that’s how I felt before Blenheim. Anyway I don’t have to be fast. I’d just like to finish the race.

So if you see number 3433 getting lost, point me in the right direction.

To sponsor Caroline go to www.justgiving.com/carolinephillips

FROM INNER TUBES TO SWIM COACHES – ALL YOU NEED TO COMPETE

THE KIT

>From SBR Sports (01753 830118, www.sbrsports.com) LeMond Etape bike £600 Helmet £49.99 Pedals £9.99 Bottle cage £7.99 Pump £12.99 Bike computer £34.99 Saddle bag £12.99 Inner tube £4.99 Tyre levers £2.99 Orca Tri top and pants £80

Race belt £5.99 Elastic laces £5.99 Asics trainers £85 Bottle £3.50 Orca wetsuit £250 Turbo trainer £179 Kryptonite bike lock £29.99 Cycling glasses £29.99 Anti-blister socks £12.99 Rehydration tablets £4.99/pack Natural supplements from Higher Nature £55 per week (0800 458 4747; www.highernature.co.uk )

THE SUPPORT

Olympic coach Bill Black, www.billblackcoaching.com, prices from £60 an hour.

Midgie Thompson, mental performance and lifestyle coach, www.brightfuturescoaching.com, £100 an hour.

John Beaton, masseuse at the Harbour Club, www.harbourclub.co.uk, £45 an hour..

Daniel Bullock at Swim for Tri, www.swimfortri.com, first consultation £75; thereafter £50 an hour.

HALF TRIATHLON ENTRY COSTS

London: £69 Blenheim: £59 Royal Serpentine Swimming Club: membership £20

THE 2007 MICHELOB ULTRA LONDON TRIATHLON

THE London Triathlon is a great two-day event for spectators. Held in and around ExCeL in London’s Docklands (take the Docklands Light Railway to Custom House), it attracts more than 12,000 people competing in the world’s largest triathlon. There are a variety of locations for the expected 45,000 spectators ‹ some under cover ‹ and a big screen in the ExCel centre, not to mention restaurants and dockside cafes.

Saturday is for the amateurs like myself who are competing in the half-triathlon ‹ catch me and 430 others in the Female Sprint Group 2 starting at 2.30pm..

On Sunday, world-class athletes including current World Champion Tim Don and Olympic silver medalist Bevan Docherty will be vying for the fastest times in the full Olympic triathlon which requires a 1.5km open-water swim, 40km bike ride and 20km run.

For those wanting a break from trying to glimpse their loved ones whizzing past, there will also be a huge Expo held in the main hall with retailers such as SBR Sports and professionals on hand to help anyone keen to learn more about the UK’s fastest growing sport ‹ triathlons.

www.thelondontriathlon.com

HOW I GOT FIT ENOUGH TO DO A TRIATHLON

When I started triathlon training, my coach Bill told me that if I could do the distance in each discipline individually, then I could do the whole thing. I found this very motivating. Here is how my fitness was transformed in under four months:

SWIMMING

Before Although I could do a mile in breaststroke, when feeling fit, I’d never mastered front crawl, or freestyle as it’s referred to by triathletes.

During You need to be able to do front crawl for triathlons, especially in a wetsuit, which doesn’t lend itself to breaststroke. I took lessons with Swim For Tri at the Old Truman Brewery and was talked through the correct technique before trying it in front of my coach, who corrected me until I could stay afloat. Then I went off to try it out on my own.

I practised at least once a week at my local baths, and attended four Swim For Tri sessions. An underwater camera recorded my style, which was then critiqued by experts. Then I went in the endless pool ‹ swimming against an adjustable current ‹ while adjusting my style for maximum performance.

Once a week I went to Kensington Leisure Centre, where I repeated exercises to improve my stroke. I swam alongside a woman who’d just swum round Alcatraz, and another who’d completed the Iron Woman Challenge. They were supportive.

To acclimatise and build confidence for swimming across open stretches I did laps of the Serpentine.

Now This week I completed an hour of drills, breaking for only a few seconds between 100m sprints. Recently I did a two-hour freestyle swimming session ‹ with short breaks..

CYCLING

Before I didn’t even own a bike. Occasionally I’d borrow my 11-year-old daughter’s bicycle to do the school run ‹ on the pavement. I never cycled for exercise.

During I started with the attitude that “anyone can cycle”, which may not have been sensible, but it made the task ahead less intimidating.

In April, on a sleek lightweight bike, I discovered that racing tyres have no proper grip. I struggled through a rain-sodden two-hour training ride, finding out that you get cold when you stop, so it’s better to soldier on.

At first my training schedule was virtually nonexistent.

I only wanted to cycle on pavements and paths, so lengthy stamina-building road training didn’t appeal. Instead I visited the country every three weeks and cycled downhill on country lanes for an hour. My theory was that I could build up resistance through running and swimming.

Recently I began longer, more serious cycles, doing circuits of Regent’s Park and Richmond Park with a friend’s husband.

Two weeks ago I even took a 45-minute spin class at my gym ‹ now that was seriously tough.

Now I can cycle like a pro for 90 minutes on my lovely LeMond bike..

RUNNING

Before I’d started running about a year and a half before deciding to compete in a triathlon. So, when the training began I could run for a respectable 40 minutes, which I did two or three times a week through Hyde Park or Kensington Gardens.

During My real training began in March. I joined the Herbalife Triathlon Training Academy where Bill told me it’s possible to train for a short triathlon, such as the Blenheim Sprint, in just six to eight weeks.

In May I went off to a two-day workshop in Eastbourne which involved running gruelling twomile circuits. It was an intensive experience, but if anything I found it more terrifying than inspiring.

Bill sent me precise training schedules, which I was to follow week by week, gradually building up my running distance. But instead of sticking to his regime, I trained at my own pace.

Every week I made sure I did at least one long run, for at least an hour. When my sister-in-law accompanied me, she brought an athlete’s flak jacket to weigh me down. I still managed to complete the run. Each week I made sure to have at least one day’s rest. You improve a lot by letting your muscles relax.

MUMBAI – as Bombay is now known – may not be the fist place that comes to mind when planning a shopping spree in search of homeware. But for about £1,000 (which includes return air fare, a Sheraton hotel room and a day with spent with a car a driver and a personal shopper), you can take a long weekend in the Indian business capital and come home laden with home goodies. Traveltakes about the same time as flying to New York.

Over the phone, Tanya at specialist firm reaves Tours sings the praises of Mumbaibased über-shopper, Monica Vazirelli. Vazirelli is a former interior designer with a packed contacts book and can, apparently snap her fingers and get things made, copied and shipped in an instant. She can find antiques in back alleys for next o nothing, and unearth silverware and raw-silk upholstered sofas.

Vazirelli is, by al accounts, the Trinny and Susannah of the sub-continental decorating world.

Mumbai is city throbbing with energy and is not an easy place to master. Britons find it almost impossible to buy prperty there and residential rentals can be sky-high. But shopping in the city – whichstarts with a Sheraton curry breakfast and an Ayurvedic massage in the fivestar hotel’s spa – ws never such fun in London.

I meet Vazirelli at 11.30am, the recognised start of any Mumbai shopping day. Resplendent in orange nd pink with long silver hair and gold sandals, she quickly plans my itinerary. I want bepoke leather ottomans (I’ve spent a year failing to find them in a particular size in London), three rough-silk blinds for our bay window, cushions with chain stitch, and Š well, I’m still waving my list as we drive off.

Vazirelli soon proves worth her weight in god (or indeed silver, if we’re talking about handmade, beaten, silverclad funiture). I could never have found these places on my own.

We are chuffeured from Phillips (perfect for kitsch iconography and Victoriana) to Moorthy’s Antiques Warehouse – just down that alleyway, past the banyan trees and tucked under an overhanging corrugated rof – for colonial furniture, spiral staircases and Kerala carved columns.

At Bharat Funishings I buy “antique rose” cotton damask (£8 a metre); in Kala Niketan, amid sais and bangles, we choose exquisite raw silk (£3 a metre). D Popli offers a mine f jewellery and great silver boxes, frames and candlesticks – at tin prices – and, at Pllate, there are acres of Asian contemporary design on display and, oh, such cushions hen there are the leather hides in the Muslim quarter, and the master tailor, Kishor, at Choice, wo makes my silk into beautiful blinds in four days (less than £250 for three blinds, incuding the fabric).

Vazirelli makes this so easy because, unlike me, she speaks Hindi, knows where places are (unlike the tai drivers), isn’t on commission, gets fair prices, stops me dithering, saves me from myworst style mistakes and even helps me cross the roads (a feat in itself). She also getsitems loaned (on approval) and persuades me to pay for items that will be delivered lter. Ah, such trust.

For lunch she takes me to the (members only) Willingdon Club, wher ladies play bridge and gentlemen ring bells for the waiters’ attention. In the evenig we attend a contemporary Indian art auction at the Taj hotel, where shouting “lakh” is a pice in millions and not a comment on the art.

On the way back, we must make our way in thedart through a 3,000-strong wedding party; there are fireworks, tambourines and raucus street vendors: Peter Jones this ain’t.